Derayo & Co has beautiful product and a real audience. What it did not have was a catalog. Customers browsed a handful of images, then messaged to ask what things cost and what the options were — every single sale handled by hand.
The owner also had sixty-five product photographs sitting unused, because there was no structure on the site to put them in.
Sneak peek
The store
Launching Nov 29
A full catalog: seventeen product pages, live pricing that updates as options change, and every photograph placed.
What we built
The work
Seventeen individual product pages built from two reusable templates — one for waist beads, one for jewelry
Live variant pricing that updates as the customer changes strand count or piece type, including a six-option set
Sixty-five of the owner’s own photographs staged into multi-angle galleries across ten jewelry sets and seven bead collections
A five-step “how to wear it” sequence built into the bead template, because that was the most common DM question
Collection pages and homepage brought to full navigation parity, including mobile sub-navigation
The result
Where it landed
17
Product pages, from zero
65
Photographs placed into a working catalog
10
Jewelry sets with live variant pricing
Ready to make your business look the part?
Fifteen minutes, free, no pitch. I'll run a real speed and mobile check on your current site before we talk.
